Personetics: Cognitive Banking

Today's consumers expect personalized banking experiences similar to those offered by Amazon and Netflix. Personetics empowers banks to meet this demand by delivering intelligent, tailored financial services. Our brand film traces banking's journey from ancient Greece to the present, highlighting cognitive banking as the next evolutionary step in finance.


I had the pleasure of working alongside the talented team at @yamb0x.eth, @talbaltuch, and a skilled 3D animation team to create something truly special.

My contribution focused on developing design and motion graphics that authentically captured the Personatics brand essence—featuring bold visual elements and fluid, dynamic movements. These elements were carefully integrated with the team's impressive 3D animations to fulfill their creative vision.

Together, we aimed to create a visually striking and engaging experience that would captivate viewers. This project provided an excellent opportunity to push creative boundaries and explore new possibilities in visual storytelling.

Credits

Client Personetics

Creative Direction Yambo and Tal Baltuch

Look Development Owen Schmidt, Uluhbek Muminov, Miguel Toledo, Chisom Joseph Emeka

3D Animation Riccardo Bottoni and Uluhbek Muminov
2D Graphics Tal Baltuch and Maayan Erlich

2D Animation Maayan Erlich

Colour and Post Production Tal Baltuch

Music and Sound Design The Soundery