I collaborated with Gloat on an innovative motion graphics project for their new advertisement campaign. The concept combined the aesthetic of kitschy TV infomercials with a more polished, contemporary look to showcase their AI platform. By incorporating billboard elements into the design, we bridged these contrasting visual identities, creating a unified aesthetic that resonates within the advertising landscape. The final result was a playful yet sophisticated piece that effectively communicated Gloat's message through this intentionally mixed visual language.
